- A maximum of two “traditional happy hours”
(i.e. of 60 minutes of duration) during or immediately
following normal day-time working hours, provided
there is at least four hours separation between each
happy hour.
- Promotions involving low alcohol beer where it
is clear the promotional material that is a low alcohol
beer promotion.
- The in-house offer of a consistent price of a particular
type of brand of liquor across the entire trading
hours of the premises on a given day or night, providing
the price is not so low that it will, in itself, encourage
the excessive consumption of alcohol and intoxication.
- Promotions of particular brands of liquor that
provide incentives to purchase the brand by virtue
of a consistent discounted price, offer of a prize
etc, that do not provide an incentive to consume the
produce rapidly and to excess.
- The provision of a complimentary drink to invited
guests, provided the invitation is via a mail list
or other direct correspondence maintained as par of
a bona fide club/reward system (ie where a persons
have acknowledged their willingness to receive such
invitations and a list of names has not been developed
from, for example a competition).
|
- The external advertising of a complimentary drink
upon arrival, unless the drink is provided ancillary
to another service such as accommodation or food.
- Drinks that offer alcohol in non standard measures
or by virtue of their emotive titles such as –
“laybacks”, “shooters”, “slammers”,
“test tubes”, “blasters” –
and their method of consumption encourages irresponsible
drinking habits and are likely to result in rapid
intoxication.
- Drink cards that provide a multiple of free drinks,
extreme discounts or discounts of limited duration
on a given day or night and/or have the capacity to
be readily stockpiled by patrons or transferred to
other patrons. In other words, the drink card must
not, by design or potential misuse, create an incentive
for patrons to consume liquor more rapidly, and/or
in greater amounts than they otherwise might.
- Promotional cards, vouchers or incentives providing
free or discounted drinks which are distributed away
from licensed premises.
- Promotions of cheap alcohol, for a limited duration,
in which cheap alcohol is the enticement for people
to consume liquor on the premises and which may encourage
the irresponsible consumption of liquor.
- Any labelling or titling of promotions that may
encourage patrons to consume liquor irresponsibly
and excessively to an intoxicated state.
- The refusal to serve half measures of spirits on
request or provide reasonably priced non-alcoholic
drinks.
- Any promotion that encourages a patron to consume
liquor excessively – “all you can drink”
offers, “free drinks for women”, “free
drinks for women all night”, “two for
one” – and to consume liquor in an unreasonable
time period.
|
